Give Goods or Give Money? The Influence of Cause-Related Marketing Approach on Consumers’ Purchase Intention

Guerilla Marketing Approach on Consumer’s Purchase Intention with Presence of Mediator Variable of Satisfaction

Knowing consumer attitudes in the field of consumer behavior is a strategic capability. Therefore, the purpose of this study was to investigate the effect of non-traditional promotional tools with guerrilla marketing approach on consumer purchase intention with the mediator variable of customer satisfaction in Hooshmand Khorshid Bahrevar Company in Bushehr Province. For this purpose, a question...

To give or not to give? That is the question.

Give me FREEDOM or...

To give or not to give probiotics to preterm infants.

Should probiotics be routinely used in preterm infants? This is one of the most common questions asked with regard to probiotics. In this issue of the Journal, Athalye-Jape et al. (1) present the results of a meta-analysis (search date: April 2014) that assessed the effects of probiotic supplementation on enteral feeding in preterm (gestational age ,37 wk) or low-birth-weight (,2500 g) infants....

Activated charcoal: to give or not to give?

There has been much debate about the use of activated charcoal in patients who have taken overdoses and then present to Emergency Departments. There are clinical trials, research and position statements that have examined the effectiveness of activated charcoal in a number of overdoses of different medications, but there is still a debate surrounding the evidence based practice of administering...